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BS in Recreation Management:
Experience Industry Management Emphasis
(64 hours*)


The Discipline

The Experience Industry Management emphasis is comprised of a 21-credit Experience Management core and two specialization tracks—Venue and Event Management, and Youth and Community Development. Majors will select one of these tracks and complete a minimum of 9 credit hours in the chosen track. Students will also complete 31 credits of Marriott School management classes.

Venue and Event Management applies leadership and management expertise as well as experience staging skills to recreation activities and events. Venues are the locale in which recreation experiences and events occur.

Youth and Community Development studies the environmental, societal, and psychological influences recreation experiences can have on communities and their citizens across the lifespan. Effective recreation experiences are intentionally designed to foster positive community environments and citizen interactions as well as contribute to positive youth development.

Career Opportunities

The Experience Industry Management emphasis prepares students to provide recreation experiences to diverse populations and manage a variety of recreation venues: public, private, or nonprofit.

Varied career opportunities exist and include venue management; managing departments within sporting arenas, conference centers, expo centers, performing arts facilities; event management; meeting planning; hospitality; hotels; resorts; food and beverage; sports management; tourism marketing; outdoor recreation; public land management; military recreation; campus recreation; public parks and recreation; youth development; military recreation; and non-profit organizations.

General Information

Students are advised to take Stat 121 to fulfill their Languages of Learning general education requirement.


This is a limited-enrollment program requiring departmental acceptance. Please see the college advisement center for information regarding requirements for application to this major.

Program Requirements    |    View MAP   |    View Program Outcomes

  1. Complete the following prerequisite management courses:
  2. Apply and be formally accepted to the program.
  3. Complete the following Recreation Management Core courses:
      RECM 404 : Foundations of Recreation Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 404 : Foundations of Recreation Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 201 & BUS M 241 & RECM 300; or FIN 201 & BUS M 241 & RECM 300
      DESCRIPTION: Overview of theories, philosophies, and rationale for recreation, experience, and venue management.
      NOTE: If you are taking this course to satisfy the Nonprofit Management minor requirement, you do not need to have the prerequisites completed.

      Course Outcomes


      RECM 420 : Events and Experience Management. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 420 : Events and Experience Management. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 201 & BUS M 241 & RECM 300; or FIN 201 & BUS M 241 & RECM 300
      DESCRIPTION: Equipping students with a variety of program planning methods and skills, emphasizing designing and implementing recreation programs and experiences; the fundamental concepts of event planning.

      Course Outcomes


      RECM 430 : Venue Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 430 : Venue Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 201 & BUS M 241 & RECM 300; or FIN 201 & BUS M 241 & RECM 300
      DESCRIPTION: Understanding skills needed to manage and operate recreation venues. These include general management principles as well as venue specific principles (e.g., crowd management, customer service, media relations); applying to public and private venues.

      Course Outcomes


      RECM 486 : Risk Management in Recreation. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 486 : Risk Management in Recreation. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: RECM 404 & RECM 420 & RECM 430
      DESCRIPTION: Overview of the legal process, legal issues, and risk management considerations regarding the jurisprudence to U.S. civil law as they relate to recreational experiences and venues.

      Course Outcomes


      RECM 487 : Evaluation for Recreation Managers. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 487 : Evaluation for Recreation Managers. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: RECM 404 & RECM 420 & RECM 430
      DESCRIPTION: Acquiring and applying evaluation knowledge and skills to manage quality and effectiveness of recreation services and experiences.

      Course Outcomes


      RECM 490 : Experience Industry Management Capstone. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 490 : Experience Industry Management Capstone. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 361 & BUS M 387 & BUS M 390; Org B 321.
      DESCRIPTION: Synthesizing business and recreation coursework applying to case analysis solving problems for recreation, venue, and experience organizations; developing business plans and establishing nonprofit organization plans; encouraging innovation.

      Course Outcomes


      RECM 496R : Senior Internship. (.5-12:ARR:ARR)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: RECM 486 & RECM 487
      DESCRIPTION: Full-time work experience in a recreation or therapeutic recreation agency under the supervision of a recreation or venue management professional or a certified therapeutic recreation specialist. Applying academic skills and knowledge to solve problems and stimulate innovation.

      Course Outcomes


        Note: 3 hours of RecM 496R are required.

  4. Complete the following Management Core courses:
      BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Summer
      PREREQUISITE: Acceptance into the Marriott School.
      DESCRIPTION: Managing and designing processes and people along the value chain.

      Course Outcomes


      BUS M 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: Major or strategy minor status.
      DESCRIPTION: Economic tools influencing the success of strategy (creation and appropriation of value) emphasizing application of economic theory to management of practice.

      Course Outcomes


      BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring
      PREREQUISITE: Premanagement and Management 1 cores and full acceptance into the Marriott School upper-division major.
      DESCRIPTION: Analyzing ethical dilemmas and understanding ethical theories as they apply to decision making in management.

      Course Outcomes


      IS 110 : Spreadsheet Skills and Business Analysis. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
      IS 110 : Spreadsheet Skills and Business Analysis. (1:1:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      DESCRIPTION: Basic spreadsheet skills focusing on features in MS Excel such as basic functions, logic and reference functions, statistical functions, what-if analysis, and charting to solve complex business problems. No technical background is necessary.

      Course Outcomes


      IS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      IS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: IS 110.
      DESCRIPTION: Using technology to solve business problems. Hands-on spreadsheet, database, and Internet software in a business context.

      Course Outcomes


      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: GE First-Year Writing requirement. To be taken before senior year. Not for freshmen.
      DESCRIPTION: Developing written and oral communications for professional organizations, including composing and designing employment communications. Incorporates oral presentations.
      NOTE: Fulfills GE Advanced Written and Oral Communication requirement.

      Course Outcomes
                
      : Honors Communication in Organizational Settings.
      Course Outcomes



      ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring, Contact Department
      PREREQUISITE: For Marriott School of Management majors only.
      DESCRIPTION: Theories and concepts for creating effective organizations, e.g., individual, group, and organizational processes and human resource functions, including selection, compensation, and performance management.

      Course Outcomes


  5. Complete one of the following tracks:

    Venue and Event Management
    1. Complete 9 hours from the following:

    Youth and Community Development
    1. Complete 9 hours from the following:

*Hours include courses that may fulfill university core requirements.



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