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BS in Management: Marketing Management Emphasis
(64 hours*)



This is a limited-enrollment program requiring departmental admissions approval. Please see the college advisement center for information regarding requirements for admission to this emphasis.

The marketing emphasis is designed to prepare students for marketing management responsibilities, product/brand management, industrial and consumer products sales management, market analysis, and entrepreneurial activities both in the U.S. and in other areas of the world.

Program Requirements    |    View MAP   |    View Program Outcomes

  1. No more than 12 semester hours of upper-division transfer credit will be accepted toward the major and only 6 hours beyond the Integrated Management Core. No transfer courses will be accepted for the Integrated Management Core courses.
  2. Only courses sufficient for a single emphasis are permitted.
  3. Complete the following prerequisite courses:
  4. Apply and be formally accepted into the program.
  5. Complete the following courses during your first semester admitted to the Marriott School of Management:
  6. Complete the following required courses before the integrated core:
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: GE First-Year Writing requirement. To be taken before senior year. Not for freshmen.
      DESCRIPTION: Developing written and oral communications for professional organizations, including composing and designing employment communications. Incorporates oral presentations.
      NOTE: Fulfills GE Advanced Written and Oral Communication requirement.

      Course Outcomes
                
      : Honors Communication in Organizational Settings.
      Course Outcomes



      MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
      MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Spring; Summer
      PREREQUISITE: Math 110.
      DESCRIPTION: Review of algebra, graph of line, slope. Limits and derivatives (standard functions, compositions of such functions), derivative for polynomials, exponentials, logarithms. Product, quotient and chain rule. Optimization (extrema), application to business problems. Newton's method.

      Course Outcomes


      MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: Math 110.
      DESCRIPTION: Language of set theory, counting and combinations. Probability theory, elementary stochastic processes, conditional probabilities. Repeated experiments, random variables, expectation, variance, linear equations, matrix algebra, application to economics or similar. Linear programming. Markov chains including applications.

      Course Outcomes


      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Independent Study also; Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      RECOMMENDED: MATH 110 or equivalent.
      DESCRIPTION:  Stemplots, boxplots, histograms, scatterplots; central tendency, variability; confidence intervals and hypothesis testing involving one and two means and proportions; contingency tables, simple linear regression.

      Course Outcomes
               
      : Honors Principles of Statistics.
      Course Outcomes



  7. Complete the following Integrated Management Core courses:
  8. Complete the following courses:
  9. Complete the following after the Integrated Management Core:
  10. Complete the following marketing emphasis courses:
  11. Complete one additional marketing course from the following:
      BUS M 431 : International Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 431 : International Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 241; or BUS M 341; Major status.
      RECOMMENDED: Bus m 430.
      DESCRIPTION: International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.

      Course Outcomes


      BUS M 450 : Global Business Negotiations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 450 : Global Business Negotiations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Winter
      PREREQUISITE: BUS M 241; or BUS M 341; Major status.
      DESCRIPTION: Developing an effective negotiation framework for cross-national/cultural negotiation techniques relative to business and other life situations.

      Course Outcomes


      BUS M 454 : Professional Selling and Sales Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 454 : Professional Selling and Sales Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 241; or BUS M 341; Major status.
      DESCRIPTION: Concepts of professional selling and sales management including personal selling skills; strategic role of personal selling; organizing, directing, controlling, and evaluating the sales force.

      Course Outcomes


      BUS M 456 : Retailing Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 456 : Retailing Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall
      PREREQUISITE: BUS M 241; or BUS M 341; Major status.
      DESCRIPTION: Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.

      Course Outcomes


      BUS M 457 : Internet Marketing of Products and Services. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 457 : Internet Marketing of Products and Services. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Winter; Spring Contact Department; Summer Contact Department
      PREREQUISITE: BUS M 241; or BUS M 341; Major status.
      DESCRIPTION: Integrates product, research, sales, and promotional strategy and concepts into an overall marketing plan for developing an Internet business. Term project developing an Internet business required.

      Course Outcomes


      BUS M 463 : Quality Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 463 : Quality Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall
      PREREQUISITE: Bus M 361; major status.
      DESCRIPTION: Concepts of quality management, strategic issues, philosophies, and tools such as Six Sigma and SQC used to control quality.

      Course Outcomes


      BUS M 469 : Global Supply Chain Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 469 : Global Supply Chain Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall
      PREREQUISITE: BUS M 361; Major status.
      DESCRIPTION: Integrative and creative problem solving in designing and managing cohesive value-added conversion/transformation systems in a global environment.

      Course Outcomes


      BUS M 472 : Entrepreneurial Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 472 : Entrepreneurial Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 341; or BUS M 241; Major status.
      DESCRIPTION: Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.

      Course Outcomes


  12. Complete one additional 3 credit hour Marriott School course.
  13. Complete Marriott School exit survey online.

*Hours include courses that may fulfill university core requirements.



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