Brigham Young University Homepage

BS in Management: Entrepreneurship Emphasis
(64 hours*)



This is a limited-enrollment program requiring departmental admissions approval. Please see the college advisement center for information regarding requirements for admission to this emphasis.

The entrepreneurship emphasis is designed to acquaint students with the problems commonly encountered when starting, growing, and harvesting business ventures. Emphasis is on the entrepreneurial career and perspective, not on one-shot ventures.

Program Requirements    |    View MAP   |    View Program Outcomes

  1. No more than 12 semester hours of upper-division transfer credit will be accepted toward the major and only 6 hours beyond the Integrated Management Core. No transfer courses will be accepted for the Integrated Management Core courses.
  2. Only courses sufficient for a single emphasis are permitted.
  3. Complete the following prerequisite courses:
  4. Apply and be formally accepted into the program.
  5. Complete the following courses during your first semester admitted to the Marriott School of Management:
  6. Complete the following required courses before the integrated core:
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: GE First-Year Writing requirement. To be taken before senior year. Not for freshmen.
      DESCRIPTION: Developing written and oral communications for professional organizations, including composing and designing employment communications. Incorporates oral presentations.
      NOTE: Fulfills GE Advanced Written and Oral Communication requirement.

      Course Outcomes
                
      : Honors Communication in Organizational Settings.
      Course Outcomes



      MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
      MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Spring; Summer
      PREREQUISITE: Math 110.
      DESCRIPTION: Review of algebra, graph of line, slope. Limits and derivatives (standard functions, compositions of such functions), derivative for polynomials, exponentials, logarithms. Product, quotient and chain rule. Optimization (extrema), application to business problems. Newton's method.

      Course Outcomes


      MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: Math 110.
      DESCRIPTION: Language of set theory, counting and combinations. Probability theory, elementary stochastic processes, conditional probabilities. Repeated experiments, random variables, expectation, variance, linear equations, matrix algebra, application to economics or similar. Linear programming. Markov chains including applications.

      Course Outcomes


      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Independent Study also; Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      RECOMMENDED: MATH 110 or equivalent.
      DESCRIPTION:  Stemplots, boxplots, histograms, scatterplots; central tendency, variability; confidence intervals and hypothesis testing involving one and two means and proportions; contingency tables, simple linear regression.

      Course Outcomes
               
      : Honors Principles of Statistics.
      Course Outcomes



  7. Complete the following Integrated Management Core courses plus entrepreneurship course:
  8. Complete one of the following courses:
  9. Complete the following courses:
  10. Complete the following after the Integrated Management Core has been completed:
  11. Complete the following emphasis course:
  12. Complete four additional entrepreneurship courses from the following:
      BUS M 454 : Professional Selling and Sales Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 454 : Professional Selling and Sales Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 241; or BUS M 341; Major status.
      DESCRIPTION: Concepts of professional selling and sales management including personal selling skills; strategic role of personal selling; organizing, directing, controlling, and evaluating the sales force.

      Course Outcomes


      BUS M 457 : Internet Marketing of Products and Services. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 457 : Internet Marketing of Products and Services. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Winter; Spring Contact Department; Summer Contact Department
      PREREQUISITE: BUS M 241; or BUS M 341; Major status.
      DESCRIPTION: Integrates product, research, sales, and promotional strategy and concepts into an overall marketing plan for developing an Internet business. Term project developing an Internet business required.

      Course Outcomes


      BUS M 462 : Customer Relationship Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 462 : Customer Relationship Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Winter
      DESCRIPTION: Methods and principles for effective management of customer relationships within service businesses.  Analyzing customer-interactive processes with regard to strategic innovation, performance measurement and improvement, process efficiency, interactive job design, service marketing, and service quality assurance.

      Course Outcomes


      BUS M 472 : Entrepreneurial Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 472 : Entrepreneurial Marketing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 341; or BUS M 241; Major status.
      DESCRIPTION: Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and how to market products/services without a marketing budget.

      Course Outcomes


      BUS M 475 : Financing New Ventures. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 475 : Financing New Ventures. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: Business management core; major status.
      DESCRIPTION: Concepts and skills of entrepreneurship, emphasizing how new and emerging companies are financed. Applying functional tools to case situations.

      Course Outcomes


      BUS M 476 : New Venture LaunchPad. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 476 : New Venture LaunchPad. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: Major status.
      DESCRIPTION: Launching actual new ventures. Mentored learning of idea validation, business models, minimum viable products, and financing plans. Good preparations for participating in BYU's entrepreneurial competitions.

      Course Outcomes


      BUS M 538 : Managing Entrepreneurial Firms and Family Businesses. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 538 : Managing Entrepreneurial Firms and Family Businesses. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Winter
      DESCRIPTION: Issues and problems facing managers of entrepreneurial enterprises and leaders of family-owned businesses. Includes start-up, growth, and exit strategies. Consulting project required.

      Course Outcomes


      FIN 413 : Real Estate Finance and Investment. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      FIN 413 : Real Estate Finance and Investment. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: BUS M 401 & ACC 440; or FIN 401 & ACC 440; Finance junior core.
      DESCRIPTION: Terminology, concepts, principles, and analytical techniques related to financing of and investment in real estate.

      Course Outcomes


  13. Complete Marriott School exit survey online.

*Hours include courses that may fulfill university core requirements.



Show all Business Management (Bus M) Courses

Show all Managerial Economics (ManEc) Courses

Show all Management Communication (M Com) Courses

Show all Organizational Behavior (Org B) Courses

Show all Public Management (P Mgt) Courses