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Undergraduate Catalog

2013 - 2014

BS in Recreation Management:
Experience Industry Management Emphasis
(64 hours*)


The Discipline

The Experience Management emphasis is comprised of a 21-credit Experience Management core and two specialization tracks—Venue and Event Management, and Youth and Community Development. Majors will select one of these tracks and complete a minimum of 9 credit hours in the chosen track. Students will also complete 31 credits of Marriott School management classes.

Venue and Event Management applies leadership and management expertise as well as experience staging skills to recreation activities and events. Venues are the locale in which recreation experiences and events occur.

Youth and Community Development studies the environmental, societal, and psychological influences recreation experiences can have on communities and their citizens across the lifespan. Effective recreation experiences are intentionally designed to foster positive community environments and citizen interactions as well as contribute to positive youth development.

Career Opportunities

The Experience Management emphasis prepares students to provide recreation experiences to diverse populations and manage a variety of recreation venues: public, private, or nonprofit. Varied career opportunities exist and include planning corporate and community events and festivals; managing community recreation venues (e.g., pools, sports fields, ice sheets); directing youth sports; managing departments within sporting arenas, conference centers, expo centers, performing arts facilities; directing youth-serving agencies; and directing and managing military recreation programs and venues.

Students receive career opportunities in venue management, event management, meeting planning, hospitality, hotels, resorts, food and beverage, sports management, tourism marketing, outdoor recreation, public land management, military recreation, campus recreation, public parks and recreation, youth development, and non-profit organizations.

General Information

Students are advised to take Stat 121 to fulfill their Languages of Learning general education requirement.


Program Requirements    |    View MAP   |    View Program Outcomes

  1. Complete the following prerequisite management courses:
  2. Complete the following Recreation Management Core courses:
      RECM 404 : Principles of Recreation Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 404 : Principles of Recreation Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: ACC 200 & BUS M 201 & BUS M 241; or ACC 200 & FIN 201 & BUS M 241
      DESCRIPTION: Overview of theories, philosophies, and rationale for recreation, experience, and venue management.
      NOTE: If you are taking this course to satisfy the Nonprofit Management minor requirement, you do not need to have the prerequisites completed.

      Course Outcomes


      RECM 420 : Events and Experience Management. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 420 : Events and Experience Management. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: ACC 200 & BUS M 201 & BUS M 241; or ACC 200 & FIN 201 & BUS M 241
      DESCRIPTION: Equipping students with a variety of program planning methods and skills, emphasizing designing and implementing recreation programs and experiences; the fundamental concepts of event planning.

      Course Outcomes


      RECM 430 : Venue Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 430 : Venue Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: ACC 200 & BUS M 201 & BUS M 241; or ACC 200 & FIN 201 & BUS M 241
      DESCRIPTION: Understanding aspects of venue management (crowd management, capital improvement, booking, rental rates, housekeeping, event coordination, promotion, contracts, signage, second experience, press relations, box office, etc.); applying to public and private recreation venues.

      Course Outcomes


      RECM 486 : Risk Management in Recreation. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 486 : Risk Management in Recreation. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: RECM 404 & RECM 420 & RECM 430
      DESCRIPTION: Overview of the legal process, legal issues, and risk management considerations regarding the jurisprudence to U.S. civil law as they relate to recreational experiences and venues.

      Course Outcomes


      RECM 487 : Evaluation for Recreation Managers. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      RECM 487 : Evaluation for Recreation Managers. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: RECM 404 & RECM 420 & RECM 430
      DESCRIPTION: Acquiring and applying evaluation knowledge and skills to manage quality and effectiveness of recreation services and experiences.

      Course Outcomes


      RECM 490 : Senior Capstone. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: RECM 404 & RECM 420 & RECM 430
      DESCRIPTION: Synthesizing business and recreation coursework applying to case analysis solving problems for recreation, venue, and experience organizations; developing business plans and establishing nonprofit organization plans; encouraging innovation.

      Course Outcomes


      RECM 496R : Senior Internship. (.5-12:ARR:ARR)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: RECM 486 & RECM 487
      DESCRIPTION: Full-time work experience in a recreation or therapeutic recreation agency under the supervision of a recreation or venue management professional or a certified therapeutic recreation specialist. Applying academic skills and knowledge to solve problems and stimulate innovation.

      Course Outcomes


        Note: 3 hours of RecM 496R are required.

  3. Complete the following Management Core courses:
      BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Summer
      PREREQUISITE: Acceptance into the Marriott School.
      DESCRIPTION: Managing and designing processes and people along the value chain.

      Course Outcomes


      BUS M 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: Major or strategy minor status.
      DESCRIPTION: Economic tools influencing the success of strategy (creation and appropriation of value) emphasizing application of economic theory to management of practice.

      Course Outcomes


      BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring
      PREREQUISITE: Premanagement and Management 1 cores and full acceptance into the Marriott School upper-division major.
      DESCRIPTION: Analyzing ethical dilemmas and understanding ethical theories as they apply to decision making in management.

      Course Outcomes


      IS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      IS 201 : Introduction to Management Information Systems. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: IS 100 and IS 102.
      DESCRIPTION: Using technology to solve business problems. Hands-on spreadsheet, database, and Internet software in a business context.

      Course Outcomes


      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: GE First-Year Writing requirement. To be taken before senior year. Not for freshmen.
      DESCRIPTION: Developing written and oral communications for professional organizations, including composing and designing employment communications. Incorporates oral presentations.
      NOTE: Fulfills GE Advanced Written and Oral Communication requirement.

      Course Outcomes
                
      : Honors Communication in Organizational Settings.
      Course Outcomes



      ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
      PREREQUISITE: For Marriott School of Management majors only.
      DESCRIPTION: Theories and concepts for creating effective organizations, e.g., individual, group, and organizational processes and human resource functions, including selection, compensation, and performance management.

      Course Outcomes


  4. Complete one of the following tracks:

    Venue and Event Management
    1. Complete 9 hours from the following:

    Youth and Community Development
    1. Complete 9 hours from the following:

*Hours include courses that may fulfill university core requirements.



Show all Recreation Management (RecM) Courses