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Undergraduate Catalog

2013 - 2014

BS in Management: Marketing Management Emphasis
(64 hours*)



This is a limited-enrollment program requiring departmental admissions approval. Please see the college advisement center for information regarding requirements for admission to this emphasis.

The marketing emphasis is designed to prepare students for marketing management responsibilities, product/brand management, industrial and consumer products sales management, market analysis, and entrepreneurial activities both in the U.S. and in other areas of the world.

Program Requirements    |    View MAP   |    View Program Outcomes

  1. No more than 12 semester hours of upper-division transfer credit will be accepted toward the major and only 6 hours beyond the Integrated Management Core. No transfer courses will be accepted for the Integrated Management Core courses.
  2. Only courses sufficient for a single emphasis are permitted.
  3. Complete the following prerequisite courses:
  4. Apply and be formally accepted into the program.
  5. Complete the following courses during your first semester admitted to the Marriott School of Management:
  6. Complete the following required courses before the integrated core:
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      M COM 320 : Communication in Organizational Settings. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: GE First-Year Writing requirement. To be taken before senior year. Not for freshmen.
      DESCRIPTION: Developing written and oral communications for professional organizations, including composing and designing employment communications. Incorporates oral presentations.
      NOTE: Fulfills GE Advanced Written and Oral Communication requirement.

      Course Outcomes
                
      : Honors Communication in Organizational Settings.
      Course Outcomes



      MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
      MATH 116 : Essentials of Calculus. (1:2:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Spring; Summer
      PREREQUISITE: Math 110.
      DESCRIPTION: Review of algebra, graph of line, slope. Limits and derivatives (standard functions, compositions of such functions), derivative for polynomials, exponentials, logarithms. Product, quotient and chain rule. Optimization (extrema), application to business problems. Newton's method.

      Course Outcomes


      MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      MATH 118 : Finite Mathematics. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      PREREQUISITE: Math 110.
      DESCRIPTION: Language of set theory, counting and combinations. Probability theory, elementary stochastic processes, conditional probabilities. Repeated experiments, random variables, expectation, variance, linear equations, matrix algebra, application to economics or similar. Linear programming. Markov chains including applications.

      Course Outcomes


      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      STAT 121 : Principles of Statistics. (3:3:1)(Credit Hours:Lecture Hours:Lab Hours)
      OFFERED: Independent Study also; Honors also.
      WHEN TAUGHT:Fall; Winter; Spring; Summer
      RECOMMENDED: MATH 110 or equivalent.
      DESCRIPTION:  Stemplots, boxplots, histograms, scatterplots; central tendency, variability; confidence intervals and hypothesis testing involving one and two means and proportions; contingency tables, simple linear regression.

      Course Outcomes
               
      : Honors Principles of Statistics.
      Course Outcomes



  7. Complete the following Integrated Management Core courses:
      BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 361 : Introduction to Supply Chain and Operations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Summer
      PREREQUISITE: Acceptance into the Marriott School.
      DESCRIPTION: Managing and designing processes and people along the value chain.

      Course Outcomes


      BUS M 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 387 : Economics of Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter
      PREREQUISITE: Major or strategy minor status.
      DESCRIPTION: Economic tools influencing the success of strategy (creation and appropriation of value) emphasizing application of economic theory to management of practice.

      Course Outcomes


      BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      BUS M 390 : Ethics for Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring
      PREREQUISITE: Premanagement and Management 1 cores and full acceptance into the Marriott School upper-division major.
      DESCRIPTION: Analyzing ethical dilemmas and understanding ethical theories as they apply to decision making in management.

      Course Outcomes


      ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      ORG B 321 : Organizational Effectiveness. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
      WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
      PREREQUISITE: For Marriott School of Management majors only.
      DESCRIPTION: Theories and concepts for creating effective organizations, e.g., individual, group, and organizational processes and human resource functions, including selection, compensation, and performance management.

      Course Outcomes


  8. Complete the following courses:
  9. Complete the following after the Integrated Management Core:
  10. Complete the following marketing emphasis courses:
  11. Complete one additional marketing course from the following:
  12. Complete one additional 3 credit hour Marriott School course.
  13. Complete Marriott School exit survey online.

*Hours include courses that may fulfill university core requirements.



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