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Undergraduate Catalog

2013 - 2014

Communications (Comms)


Undergraduate Courses


    100-Level Courses

    COMMS 101 : Mass Communication and Society. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 101 : Mass Communication and Society. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    OFFERED: Independent Study also.
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    DESCRIPTION: Historical and modern roles of mass media in society, emphasizing media effects on individuals and institutions.

    Course Outcomes



    200-Level Courses

    COMMS 211 : Media Writing. (3:2:2)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    PREREQUISITE: WRTG 150; or PHIL 150; Pre-communications status; a B grade or better in Wrtg 150 or Phil 150.
    DESCRIPTION: Principles and practices of researching and writing mass communication messages in journalism, public relations, and advertising.
    NOTE: Lab required.

    Course Outcomes


    COMMS 230 : Introduction to Advertising. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 230 : Introduction to Advertising. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    DESCRIPTION: Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.

    Course Outcomes


    COMMS 235 : Introduction to Public Relations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 235 : Introduction to Public Relations. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring
    DESCRIPTION: Philosophy and practice of public relations in business, government, education, and other institutions. Study of publics, media, methods, press relations, and publicity.

    Course Outcomes


    COMMS 238 : Introduction to Communications Studies. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 238 : Introduction to Communications Studies. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    PREREQUISITE: Pre-communications status.
    DESCRIPTION: Survey of mass communication theory and research; historical and philosophical development of communication theory.

    Course Outcomes


    COMMS 239 : Principles of Journalism. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 239 : Principles of Journalism. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    DESCRIPTION: Theories and principles of journalism; critical evaluation of journalists' and news organizations' role and value in societies they serve.

    Course Outcomes



    300-Level Courses

    COMMS 300 : Media Ethics, Law and Responsibility. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 300 : Media Ethics, Law and Responsibility. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    PREREQUISITE: Major status.
    DESCRIPTION: Introduction to First Amendment history and press freedom, law, and theory; media regulation and policy; relationship between law and ethics; key ethical issues in professional communications.

    Course Outcomes


    COMMS 301 : Mass Media History and Philosophy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 301 : Mass Media History and Philosophy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Historical and philosophical development of today's media. Approaches may include theories of media change, social responsibility, economic factors, and influential pioneers.

    Course Outcomes


    COMMS 302 : Popular Culture and Media. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 302 : Popular Culture and Media. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Impact of new and traditional media on popular culture. Approaches may include media criticism and cultural theories on the artifacts and drivers of cultural values.

    Course Outcomes


    COMMS 303 : Visual Literacy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 303 : Visual Literacy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter
    PREREQUISITE: COMMS 101 & COMMS 211 & COMMS 230; or COMMS 101 & COMMS 211 & COMMS 235; or COMMS 101 & COMMS 211 & COMMS 239
    DESCRIPTION: Foundational principles and theories of visual communications.
    NOTE: Students should take this course during the semester in which they have applied for admission to the major.

    Course Outcomes


    COMMS 308 : Research Methods for Journalism. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 308 : Research Methods for Journalism. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Major status.
    DESCRIPTION: Qualitative and quantitative information-gathering strategies and techniques: interviewing, use of surveys and public records; online information gathering and data base analysis.

    Course Outcomes


    COMMS 317 : Advertising Research Methods. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 317 : Advertising Research Methods. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    PREREQUISITE: Major status.
    DESCRIPTION: Quantitative research methods used in marketing and advertising; the research process; planning, designing, and conducting studies; analyzing results using appropriate methodologies.

    Course Outcomes


    COMMS 318 : Public Relations Research and Measurement. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 318 : Public Relations Research and Measurement. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Major status.
    DESCRIPTION: Research methods and analysis critical to developing strategic public relations and measuring its effectiveness, emphasizing focus group and survey approaches with qualitative and quantitative statistical analysis.

    Course Outcomes


    COMMS 319 : Research in Communication. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 319 : Research in Communication. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major status.
    DESCRIPTION: Procedures and design considerations for studying media messages, audiences, and effects. Emphasizes survey and focus group approaches to data collection and analysis.

    Course Outcomes


    COMMS 321 : News Reporting. (3:2:5)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    PREREQUISITE: Comms 300 or concurrent enrollment; major status.
    DESCRIPTION: Research and reporting skills. Database retrieval and interviewing. Beat reporting for newspapers, radio, and online media. Lab required.

    Course Outcomes


    COMMS 322 : Video and Audio News Production and Writing. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 322 : Video and Audio News Production and Writing. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    PREREQUISITE: Comms 300 or concurrent enrollment; major status.
    DESCRIPTION: Fundamental principles and theories of broadcasting and the practical application of visual and aural multimedia storytelling; audio and video field production; audio and video editing for radio, television, and online media.

    Course Outcomes


    COMMS 324 : Feature Writing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 324 : Feature Writing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall Contact Department; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 321; Comms 308 or concurrent enrollment.
    DESCRIPTION: Creating, writing, and pitching articles for nonfiction magazine markets; effective writing methods; analysis and criticism of articles.

    Course Outcomes


    COMMS 325 : Broadcast Reporting. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 325 : Broadcast Reporting. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    PREREQUISITE: COMMS 322; Comms 308 or concurrent enrollment; video portfolio; departmental consent.
    DESCRIPTION: Principles and techniques of broadcast and online news reporting. Includes recording and editing reports of government, courts, and other institutions. Lab includes reporting for daily television and radio newscasts.

    Course Outcomes


    COMMS 326 : Performance for Broadcast. (3:2:2)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 326 : Performance for Broadcast. (3:2:2)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Instructor's consent.
    DESCRIPTION: Theory and practice of presenting news and information for radio, television, and new media.
    NOTE: This course will not count as a departmental requirement.

    Course Outcomes


    COMMS 327R : Special Topics in Broadcasting. (3:2:Arr.)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 327R : Special Topics in Broadcasting. (3:2:Arr.)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Instructor's consent.
    DESCRIPTION: Includes radio arts, specialty reporting, documentary production, and sports broadcasting.

    Course Outcomes


    COMMS 328 : Backpack Journalism. (3:3:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 328 : Backpack Journalism. (3:3:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter Contact Department; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 321; or COMMS 322; Comms 308 or concurrent enrollment.
    DESCRIPTION: Mobile media production, including field reporting, editing, and distributing news for multiple platforms.

    Course Outcomes


    COMMS 329 : Opinion Writing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 329 : Opinion Writing. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    DESCRIPTION: Function of editorials, columns, commentaries, and reviews in the mass media.
    NOTE: Open enrollment.

    Course Outcomes


    COMMS 330 : Creating Advertising Concepts - Portfolio 1. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 330 : Creating Advertising Concepts - Portfolio 1. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Major status; software proficiency in InDesign, Adobe Photoshop, and Adobe Illustrator demonstrated by portfolio review.
    DESCRIPTION: Basic consumer advertising; copywriting, design, and layout developed from creative strategies. Solving creative problems.

    Course Outcomes


    COMMS 331 : Creating Advertising Concepts - Portfolio 2. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 331 : Creating Advertising Concepts - Portfolio 2. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 330; Software proficiency in InDesign, Adobe Photoshop, and Adobe Illustrator demonstrated by portfolio review.
    DESCRIPTION: Advanced consumer advertising: copywriting, design, and layout.

    Course Outcomes


    COMMS 332 : Marketing Media Planning and Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 332 : Marketing Media Planning and Strategy. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Major status.
    DESCRIPTION: Media planning, theory, and practice in context of the marketing mix. Application of computer-based models as aids to media decisions. Writing of marketing- based media plans. Case study approach to both print and broadcast media.

    Course Outcomes


    COMMS 335 : TV Commercial Production. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 335 : TV Commercial Production. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Major status or instructor's consent.
    RECOMMENDED: Comms 330.
    DESCRIPTION: Discussing and applying television commercial production principles; creating and executing TV commercial concepts.

    Course Outcomes


    COMMS 336 : Strategic Planning and Problem Solving. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 336 : Strategic Planning and Problem Solving. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Major status.
    DESCRIPTION: Cases selected from wide range of actual public relations problems confronting business, government, education, and other institutions. Focus on strategic planning matrix.

    Course Outcomes


    COMMS 337 : Advertising Account Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 337 : Advertising Account Management. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Major status.
    DESCRIPTION: Managing advertising agency accounts, including budgets, writing, new business pitches, and relationships with clients.

    Course Outcomes


    COMMS 345 : Media Sales and Promotion. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 345 : Media Sales and Promotion. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major status.
    DESCRIPTION: Fundamentals of media sales process. Theory and application of persuasion relating to media sales.

    Course Outcomes


    COMMS 351 : Media and Their Audiences. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 351 : Media and Their Audiences. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Understanding media content and channels empowering and improving media consumption and interpretation. Approaches may include new technology, social media, consumer behavior, media criticism, and media literacy.

    Course Outcomes


    COMMS 360 : Communication Management Principles and Theory. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 360 : Communication Management Principles and Theory. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Management principles and theory, emphasizing responsible management benefiting organizations and their stakeholders. Approaches may include crisis communication, media or agency management, and programming.

    Course Outcomes


    COMMS 365 : Photojournalism. (3:2:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall Contact Department; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Instructor's consent.
    DESCRIPTION: Shooting, processing, selecting, and preparing images for use in various news platforms.

    Course Outcomes


    COMMS 370R : Special Topics in Communications. (1-3:Arr.:Arr.)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 370R : Special Topics in Communications. (1-3:Arr.:Arr.)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Subject matter may vary. Specific topics emphasizing general issues related to all mass communication.

    Course Outcomes


    COMMS 381 : International Media Systems. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 381 : International Media Systems. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Communications or international relations major or minor status.
    DESCRIPTION: Comparison of media systems in countries and regions outside the United States. Approaches may include media systems analysis, normative theories of the media, and cultural values and norms.

    Course Outcomes


    COMMS 382 : Issues in Global Communication. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 382 : Issues in Global Communication. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Communications or international relations major or minor status.
    DESCRIPTION: Issues relating to communicating in a global village. Approaches may include global information and policy, cultural imperialism, intercultural interaction, and multinational communication strategies.

    Course Outcomes


    COMMS 383 : Online News Editing. (3:2:6)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 383 : Online News Editing. (3:2:6)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall Contact Department; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: Comms 324 or 325 or 328 or 365.
    DESCRIPTION: Writing, editing, and content production for online and social media platforms; content management systems and search engine optimization for news.

    Course Outcomes


    COMMS 384 : News Editing and News Judgment. (3:2:6)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 384 : News Editing and News Judgment. (3:2:6)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 324; or COMMS 328; or COMMS 365
    DESCRIPTION: Management and editing of news flow, ranging from editorial conceptualization and news judgment to copy editing, headline writing, and basic page design.

    Course Outcomes


    COMMS 385 : Television News Producing. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 385 : Television News Producing. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer Contact Department
    PREREQUISITE: COMMS 325; or COMMS 328
    DESCRIPTION: Theory and practice of producing and presenting information for television. Role of television news in society, nature of audiences, production techniques, and TV news management. Lab includes producing daily television newscast.

    Course Outcomes


    COMMS 388 : Publication Graphics and Production. (3:3:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 388 : Publication Graphics and Production. (3:3:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter Contact Department; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 324; or COMMS 328; or COMMS 365; instructor's consent.
    DESCRIPTION: Layout and graphics for publications. Contemporary practices in production.

    Course Outcomes


    COMMS 390R : Student Media Labs. (1:1:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 390R : Student Media Labs. (1:1:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    PREREQUISITE: Appropriate introductory course (Comms 211, 230, 235, or 239); lab advisor's consent.
    DESCRIPTION: Student-run media labs such as the Advanced Advertising Lab, Bradley Agency, Eleven News, and Daily Universe.
    NOTE: Cannot be combined with paid position in the same lab.

    Course Outcomes


    COMMS 395R : International Media Studies Abroad. (1-3:Arr:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 395R : International Media Studies Abroad. (1-3:Arr:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    DESCRIPTION: Study Abroad course emphasizing media and culture of region selected.

    Course Outcomes


    COMMS 396R : Communications Practicum. (1:0:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 396R : Communications Practicum. (1:0:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    PREREQUISITE: Instructor's consent and approval of task or projects.
    DESCRIPTION: Practice and projects in communication.

    Course Outcomes


    COMMS 398R : Projects in Communications. (.5-4:Arr:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 398R : Projects in Communications. (.5-4:Arr:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    PREREQUISITE: Junior standing and sequence coordinator's consent. Project approval required before registration.
    DESCRIPTION: Projects in communication studies.

    Course Outcomes


    COMMS 399R : Academic Internship. (1:0:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 399R : Academic Internship. (1:0:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    PREREQUISITE: Major status; departmental consent.
    DESCRIPTION: Professional field experience.

    Course Outcomes



    400-Level Courses

    COMMS 406 : Media and the First Amendment. (3:3.0:0.0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 406 : Media and the First Amendment. (3:3.0:0.0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: COMMS 300; Major status.
    DESCRIPTION: Advanced understanding of media law, policy, and regulation of free speech and press. Approaches may include Freedom of Information, rights of press, government control, and legal precedents regarding the First Amendment.

    Course Outcomes


    COMMS 411 : Media Effects. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Effects resulting from the interaction between media and members of society. Approaches may include self-image, sterotypes, violence, and other social constructs and behaviors involving media consumption.

    Course Outcomes


    COMMS 416 : Media Advocacy and Social Change. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 416 : Media Advocacy and Social Change. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Communication principles, theories, and approaches applied to effect social change. Approaches may include public policy, grass roots advocacy, social marketing, and social movements.

    Course Outcomes


    COMMS 420 : Advanced Print Reporting. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 420 : Advanced Print Reporting. (3:2:1)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter Contact Department; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 383; or COMMS 384
    DESCRIPTION: News coverage of government, courts, education, business, international, or legal issues.

    Course Outcomes


    COMMS 421 : Public Relations Writing and Production. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 421 : Public Relations Writing and Production. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 321 & COMMS 336; Software proficiency in InDesign, Adobe Photoshop, Flash, and Dreamweaver demonstrated by portfolio review.
    DESCRIPTION: Professional public relations writing and editing in a variety of formats as used in public relations applications.

    Course Outcomes


    COMMS 432 : Account Planning Management (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 432 : Account Planning Management (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 317; major status.
    DESCRIPTION: Development and execution of a comprehensive strategic advertising research program, including data collecting, interpretation, field investigating, audience analysis, and strategy development.

    Course Outcomes


    COMMS 433 : Advanced Advertising Concepting - Portfolio 3. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 433 : Advanced Advertising Concepting - Portfolio 3. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Winter
    PREREQUISITE: COMMS 331
    DESCRIPTION: Capstone course in creating consumer advertising concepts, copywriting, design, and layout. Emphasizes finished portfolios.

    Course Outcomes


    COMMS 480 : Media Ethics and Moral Reasoning. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 480 : Media Ethics and Moral Reasoning. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Comms 300 or instructor's consent.
    DESCRIPTION: Advanced application of moral reasoning and understanding of ethical issues in mass communication. Approaches may include current cases and issues, professional practices, and philosophical foundations of ethics.

    Course Outcomes


    COMMS 481 : Gender, Race, and Class in the Media. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 481 : Gender, Race, and Class in the Media. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: Applying critical theory to the interaction between media and underrepresented groups in society. Approaches may include stereotypes and portrayals, access to media, participation, and media ownership.

    Course Outcomes


    COMMS 482 : Media and World Religions. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 482 : Media and World Religions. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: Major or minor status.
    DESCRIPTION: The interaction of media, world religions, and beliefs. Approaches may include media coverage and portrayal of religion, religions' use of media, conflict between the two, and communicating across religious cultures.

    Course Outcomes


    COMMS 483 : Advanced Communications Studies (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 483 : Advanced Communications Studies (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Contact Department.
    PREREQUISITE: COMMS 319; or SOC 300; Comms 411 or concurrent enrollment.
    DESCRIPTION: Contemporary developments in communication theory, research, and practice.

    Course Outcomes


    COMMS 485 : Strategic Public Relations Campaigns. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 485 : Strategic Public Relations Campaigns. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 318 & COMMS 336 & COMMS 421; Software proficiency in Flash, Dreamweaver, and Image Ready as demonstrated by portfolio review.
    DESCRIPTION: Capstone course applying communication principles to internal and external publics; fact finding, planning, and evaluating social interrelationships; major campaigns for selected clients.

    Course Outcomes


    COMMS 486 : Advanced Broadcast Reporting. (3:3:5)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 486 : Advanced Broadcast Reporting. (3:3:5)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 385
    DESCRIPTION: In-depth broadcast news coverage of major public issues and trends. Formats may include daily news reports, series, and documentaries.

    Course Outcomes


    COMMS 487 : Advanced Multiplatform Journalism. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 487 : Advanced Multiplatform Journalism. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter Contact Department; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 383; or COMMS 384; or COMMS 388
    DESCRIPTION: Editing, design, and delivery of multiplatform and interactive news content. Theories of new media use and practical application of those theories to create professional-level content.
    NOTE: Comms 385 is also a prerequisite option; contact the advisement office.

    Course Outcomes


    COMMS 488 : Advanced Broadcast Producing. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 488 : Advanced Broadcast Producing. (3:2:3)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 385; instructor's consent.
    DESCRIPTION: Advanced concepts in television news producing, news judgment, audiences and newsroom leadership.

    Course Outcomes


    COMMS 489 : Strategic Advertising Campaigns. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 489 : Strategic Advertising Campaigns. (3:3:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring Contact Department; Summer Contact Department
    PREREQUISITE: COMMS 332 & COMMS 337 & COMMS 432; or COMMS 317 & COMMS 331; or COMMS 332 & COMMS 330 & COMMS 432; Comms 433 or concurrent enrollment.
    DESCRIPTION: Researching, planning, budgeting, creating, and writing national advertising campaigns; writing and producing a complete advertising plan, accompanied by a formal client presentation.

    Course Outcomes


    COMMS 495R : Research and Readings in Communication Practice. (.5-4:0:0)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 495R : Research and Readings in Communication Practice. (.5-4:0:0)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    PREREQUISITE: Senior standing and instructor's approval of projects.
    DESCRIPTION: Independent research projects and readings for communications majors.
    NOTE: Projects must be approved in advance of registration.

    Course Outcomes


    COMMS 496R : Academic Internship. (1-6:Arr:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 496R : Academic Internship. (1-6:Arr:Arr)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    PREREQUISITE: Major status; prerequisites satisfied; clearance by the Communications Department.
    DESCRIPTION: Professional field experience.

    Course Outcomes


    COMMS 497R : Mentored Research Practicum. (1:0:Arr.)(Credit Hours:Lecture Hours:Lab Hours)
    COMMS 497R : Mentored Research Practicum. (1:0:Arr.)(Credit Hours:Lecture Hours:Lab Hours)
    WHEN TAUGHT:Fall; Winter; Spring; Summer
    DESCRIPTION: Conducting research in a mentored environment with a faculty-sponsored research project.

    Course Outcomes


Graduate Courses



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